September 04, 2010

easy peel the ultimate...

Mass appeal. Maximum impact.

How do you ensure your communication stands out in the letterbox – and out from the crowd? To deliver maximum impact, it’s imperative your direct-mail message has real relevance and cut-through. eLetter Easy Peel™ can deliver on all levels. This postcard with a difference provides an all-in-one mail solution offering superior design flexibility, personalisation and cost effectiveness.

Changing the face of direct mail

The secret behind Easy Peel™ is its revolutionary peeling solution – a special varnish that seals the postcard and then allows it to be peeled open without damage. This innovation transforms a traditional postcard into an expandable direct-mail piece that can be personalised – helping to further enhance the cut-through and effectiveness of the postcard as a powerful delivery channel.

The quality finish and creative freedom of Easy Peel™ opens up a myriad of exciting opportunities for delivering your message. It is an all-in-one full-colour solution that is low cost, targeted and adaptable for wide-ranging applications.

With its impressive range of benefits, Easy Peel™ responds to the growing trend for greater personalisation, enhanced flexibility and improved cost efficiencies in direct-mail.

Cost-effective – Through the removal of the envelope, effective use of all parts of the document and digital printing on demand, it provides a highly cost-effective solution for direct-mail communications. It is extremely price competitive in the personalised direct-mail space.

  • High impact – Designing highly personalised and creative documents is made easy through the unique folding and sealing action.

  • Quality finish – Through the use of high-grade paper stock and gloss finish, the result is a quality direct-mail solution for presenting your brand and enhancing the experience for your customer.

  • Experiential – The method of peeling open the page is unique, memorable, interactive and fun.

  • Sealed and secure – Just like an enveloped mail piece, the communication is completely sealed and tamper evident. And it can't be resealed.

  • Include pullout content – Integrate a membership card or coupons into the communication.

  • Hassle free – Design your product with the help of easy to use templates or let eLetter Solutions handle the creative execution for you.
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Creativity is in your hands

You have the flexibility of supplying your own artwork or the creative team at eLetter Solutions can design your Easy Peel™ communication for you.

When designing your own artwork, a range of easy-to-use templates are available online. And if you need assistance our team at eLetter Solutions are on hand to help you through the design process. It’s then simply a matter of supplying your database of contacts and eLetter Solutions will take care of the rest.

 

Call 1800 eLetter (1800 353 883) and one of our product specialists will be happy to help you with your enquiry.


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Opening up every possibility

One of the key strengths of Easy Peel™ is its flexibility for use in a wide variety of applications. As it is a compact, all-in-one communication, it can be used for:

  • Direct mail – designed as a stand-alone piece for maximum impact in the letterbox

  • Transpromotional – give transactional mail, such as retail receipts or statements, an extra dimension by including a promotional message targeted directly to the recipient

  • Brochures – use Easy Peel™ outside of traditional direct-mail spaces as an innovative promotional brochure; ideal as handouts in retail environments

  • Inserts – maximum flexibility and impact as a loose or attached insert within a publication.

Easy Peel™’s direct-mail flexibility makes it the ideal choice when combined with Australia Post’s Acquisition Mail service.

Developed in Japan with great success, the Easy Peel™ mailing solution made up 16 percent of Japan’s total mail volumes in 2006 – equating to 300 million communications per month or 3.6 billion mail articles per annum.


Acquisition Mail is a powerful method of targeting new customers by way of addressing the communication to the household without the need of the householder’s name. This semi-addressed mail delivery allows you to focus campaigns on large-scale acquisition of new customers in specific postcards, suburbs or even precise Census Collection Districts.
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