The wrap on eLetter Wrap

When is an A4 page not just an A4 page? It's when it becomes an eLetter Wrap – a fully personalised, high impact direct mail piece where the envelope and follower pages are all wrapped up into one.

eLetter Wrap is a unique full colour direct mail product that allows you to segment your database and create individual and powerful personalised direct mail communications for your customers. And you can achieve all this in a single production run, delivering a relevant, dynamic and extremely cost-effective DLX direct mail pack.

Wrapt with the benefits

The power of eLetter Wrap is its all-in-one folding solution enabling the entire mail piece to be personalised – including the inside and outside of the envelope and follower pages. This innovative direct mail product offers you a host of benefits:

• Attention seeking - Cuts through the letter box clutter and captures attention with highly visible graphics, colour and personalisation that has relevance to the recipient.

• Brand building - More print real estate available on the envelope to increase personalisation of messages.

• Full colour - Can be printed full colour front and back with graphics and text to generate a high profile cut through document set with an A4 personalised follow on insert.

• Measurement - Response and conversion rates can be measured on a daily basis to determine how effective and what the campaign ROI is.

• Personalisation - Complete personalisation can be applied to any or all sides of the envelope and follow on letter.

• Response rates - Improve response rates when sound direct marketing principles are applied coupled with a qualified database.

• Security - Integrity of envelope and A4 follow on inserts are securely matched to each other using barcode recognition from envelope to letter.

• Tracking - Barcodes or customers’ personal identifiers can be embedded into the envelope or letter to track sales flows and information at point of purchase.

How does eLetter Wrap achieve such a high response rate?

Consumers like personalised direct mail, and few products can compare to the degree of personalisation and creative flexibility of eLetter Wrap. It is designed to take full advantage of variable digital print technologies and offset/ digital print combinations to deliver stronger price points and print on demand options for faster turn around times.

As a proven performer in personalised direct mail marketing, eLetter Wrap is an ideal solution for: Seasonal/ Event Campaigns • Sales Generation • Lead Generation • Retention Campaigns • Re-activation • Market Research • Cross Promotional Campaigns • Campaign Testing • Personalised Newsletters

Rapt with the results

Almost 90 percent of people open personally addressed mail from companies they deal with…

Over a third of people will respond if an offer is included.
Source: Roy Morgan Single Source, Sept 2006

Using eLetter Wrap, some customers have consistently reached 20% response rates. This is significant compared to typical industry response rate of between 2-5 % for a standard direct mail campaign.

eLetter Solutions have worked closely with Industry partners in developing the eLetter Wrap, a solution which transforms an ordinary A4 page into a high-impact personalised communication and which doubles as the envelope.

The power of eLetter Wrap is its all-in-one folding solution, enabling the entire mail piece to be personalised – including the inside and outside of the envelope and follower pages. Totally unique in its design, the eLetter Wrap reduces unnecessary waste, as the entire piece can be variably printed.

The eLetter Wrap process, combined with recycled stock provides a high quality, cost-effective environmentally responsible direct mail solution. For further information about what environmentally responsible options are available please contact us.

“We see it as our role to be the innovators and leaders in the mail industry, developing sustainable products for the future of mail.”

Frank Forgione, General Manager, eLetter Solutions

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