eLetter Design

The experience of the end user towards your direct mail piece – whether it’s a personalised flyer, brochure, invoice or statement – can have a dramatic effect on their perception and attitude towards your organisation. Everything about the communication, from its look and feel to the ease of absorbing the information, must be carefully and skilfully crafted to help ensure maximum cut-through. This is where eLetter Design can add real value to your business.

Understanding your business

eLetter Design offers specialised expertise in the design of direct mail communications. Whatever the size of the project, from the creation of a complete marketing program through to the reformatting of an invoice template, the team at eLetter Solutions work closely with you to gain a complete understanding of your business. We then apply our leading knowledge base and technology to tailor direct solutions that best meet your needs and budget.

Forms analysis and design

In addition to providing a creative service from the ground up, we have a proven track record of achieving outstanding results for our customers by reformatting and optimising communications, in particular forms design.

Forms are one of the most vital pieces of direct communication and can have a significant impact on a business’s bottom line. The power of a well-constructed and user-friendly piece of communication cannot be underestimated – but is often overlooked. We can assist you in making your forms work harder for your business by:

• rationalising the number of base stocks required to print all communications, thereby helping to reduce costs
• creating user-friendly forms, including PDF interactive forms that enhance the experience for customers and are easy to read, understand and complete
• helping to increase security through the use of barcode technology
• expediting payment and internal processes through the form design with the option of designing forms for image capture
• helping to negate risk through unique article identification
• offering creative and cost-effective colour platform options
• applying variable advertisement insertion, allowing you to directly target your customers based on their preferences / usage patterns
• creating personalised communications with the use of variable images.

Forms methodology

As specialists in forms analysis and design, we understand the “science” of forms and have developed a detailed methodology into the procedures of collecting information. It is aimed at discovering why a business collects the data, who interacts with it and how this information is conveyed. We then determine solutions to enhance the customer’s experience while helping to reduce the client’s internal processing or production costs of the form. This methodology typically spans eight stages.

Stage one – client briefing

We ascertain the expectations and objectives in detail by meeting with you, the client.

Stage two – procedure analysis

A thorough analysis of current methods and procedures is conducted to understand and evaluate the processes within the business.

Stage three – forms analysis

All items of information on the forms are reviewed and analysed.

Stage four – legal requirements

We work with you to take into consideration legal requirements in relation to procedures and forms.

Stage five – evaluation

In a consultative process with you, we will present and discuss our findings and recommendations for your forms design and procedures.

Stage six – forms and process design

In implementing the approved recommendations, our ultimate goal is creating a form that is user friendly, cost-effective and easy to maintain.

Stage seven – testing

Depending on the detail of your research data, extensive testing can be a valuable tool in the forms redesign process.

Stage eight – forms sign off

You sign off the documentation / artwork and the forms are released in the required format.